As 2026 approaches, affluent travelers are already securing their next luxury escapes. Demand for unique, high-end experiences is driving bookings to specific destinations, favored by those who seek both exclusivity and unforgettable adventures. This report details the top locations currently trending among wealthy clients, as advised by leading travel professionals.
Iceland: Fire and Ice in Luxury
Iceland remains a top pick for its dramatic landscapes and high-end amenities. Wealthy travelers are drawn to the island’s natural wonders – the Northern Lights, geothermal spas, and volcanic terrain. The country offers a blend of adventure and relaxation, with Michelin-starred dining and five-star hotels readily available.
“Luxury travelers are drawn to Iceland’s dramatic landscapes paired with ultra-exclusive stays like The Retreat at Blue Lagoon,” says Bryan Lewis, founder of Tenon Tours. “Private super-jeep tours, helicopter glacier landings, and Northern Lights dining experiences are in high demand for clients looking for adventure in comfort.”
Portugal’s Islands: Madeira and the Azores
Portugal’s archipelagos, Madeira and the Azores, are rapidly gaining popularity among discerning travelers. Madeira offers a comfortable climate, stunning waterfront views, and upscale accommodations. The Azores, more rugged and natural, provide opportunities for outdoor adventures, including hot springs, jungle hikes, and wildlife encounters.
Lewis notes that “these Portuguese islands are gaining traction as the next luxury destinations, especially Madeira, with its new five-star properties like Savoy Palace.” The appeal lies in seclusion, dramatic scenery, and unique food and wine culture, offering an alternative to overcrowded Mediterranean hotspots.
Mainland Portugal: The Alentejo Region
While Lisbon and Porto draw tourists, the Alentejo region offers an authentic Portuguese experience with luxury accommodations. The countryside boasts olive groves, vineyards, and beautiful beaches, providing a peaceful retreat.
LaDell Carter, founder of Royal Expressions Travel, recommends the Herdade de Malhadinha Nova Country House & Spa. This five-star hotel provides activities like horse riding, wine tasting, and farm-fresh meals. “This is a place where the land provides everything: Wine, honey, even bread made from wheat they grow themselves,” Carter explains.
Switzerland: Alpine Luxury and Seamless Hospitality
Switzerland remains a perennial favorite for luxury travelers. From the breathtaking Swiss Alps to scenic lakes and culinary experiences, the country delivers high-end amenities and unparalleled service.
Lewis notes strong interest in exclusive alpine resorts and panoramic rail journeys. “The appeal is a mix of natural beauty, world-class hospitality, and seamless luxury infrastructure, from five-star spa hotels to private driver-guides.” Switzerland balances adventure with wellness and fine dining, making it a sought-after destination.
Conclusion: Affluent travelers in 2026 are prioritizing destinations that offer both exclusivity and unique experiences. Iceland, Portugal’s islands, the Alentejo region, and Switzerland are leading the way, providing high-end amenities, stunning landscapes, and seamless hospitality. These destinations cater to those who seek adventure, relaxation, and unforgettable moments
